SEO in the Evolving Digital Landscape
With the rise of AI-driven search tools like ChatGPT and Google's copyright, traditional SEO practices are evolving. These platforms often provide direct answers within search results, reducing the need for users to click through to websites. This shift has led to the emergence of concepts like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where the focus is on optimizing content to be featured in AI-generated summaries.